Online Identity Management

Many sites on the Internet today, provide the opportunity to track a person’s reputation, and even improve it. In order for a company to ensure top results of someone’s name in search engines, they have to build their power first. Thus, they would be able to put their own pages, ranking above other results. We decided to check out one of these sites. Here are the full details.

General Impression

The company’s website looks quite impressive. On the home page you can see a short, nice video animation describing the various services that are offered by the company. Read more…

Monitoring Your Reputation on Twitter - All the tweets about you

Why is Twitter a good place to be monitoring your reputation?
(I’m not going to even give a short overview because in today’s online world, not knowing Twitter is like not knowing how to send an email). Simply put, Twitter is a micro-blogging system that has over 1 million “tweets” per day just on the public timeline, so you can assume that if there are people out there who don’t like (or hate) you, some of their grudges will get twittered. Read more…

One of the first steps in a reputation management project is data gathering. In order to be able to size up the amount of work that is ahead of you, you need to be able to relate to every piece of negative publication about your new client that exists on the net. While not being a big deal to perform, this part of the work can get incredibly annoying. Don’t get me wrong I love doing things that could be done by a computer but after manually combing through thousands of Google SERPS, it can start getting on your nerves a bit after a while. Thing is, as reputation management is relatively new, tools that are good enough for this inspiring task just haven’t been developed yet. Read more…

The following is an example of an excellent online marketing job!

The Leeson Inn is a hotel in downtown Dublin. The hotel’s official name is somewhat of an enigma because it is variously referred to as “Leeson Inn”, “Leeson Inn Downtown” or “Leeson Inn Downtown Dublin” on the myriad of sites that refer to it. Read more…

Reputation management advice articles usually boil down to a rudimentary set of instructions: According to most articles all you need in order to bring a positive result to the first page of results for your name or your company’s name on popular search engines, is to open a blog or two, promote them on a gazillion social media sites and link between them. That might do the job if your company name is not Coca Cola or you are not Steve Balmer or the negative articles you are seeking to replace are not featured on CNN’s homepage. However, no one tells you what not to do. Read more…

The Changing Nature of Personal Information

Americans continue to expect control over their personal information,
but have softened some of their views about privacy.The nature of personal information is changing in the age of Web 2.0

Searching for Self: “Curiouser and Curiouser”

47% of internet users have searched for information about themselves
online, up from just 22% five years ago. Read more…

Internet users are becoming more aware of their digital footprint; 47% have searched for information about themselves online, up from just 22% five years ago. However, few monitor their online presence with great regularity. Just 3% of self-searchers report that they make a regular habit of it and 74% have checked up on their digital footprints only once or twice. Read more…

Within days of registering our new website www.reputationfixer.com we were contacted by large and small companies as well as individuals, who had suffered from a negative search result on Google. One caller described how his reputation was being threatened by an article written over 15 years ago which had recently reappeared in a search for his name. He is concerned that when his job performance is under review, this derogatory news item could serve as a basis for dismissal or hamper his chances for advancement. Read more…

Menachem Rosenbaum, Director of ORM services at Reputation Fixer www.reputationfixer.com announced that he has registered the company’s latest web site designed to help their growing client list combat the danger of negative search results on Google. Read more…