Monitoring Your Reputation on Twitter
Monitoring Your Reputation on Twitter - All the tweets about you
Why is Twitter a good place to be monitoring your reputation?
(I’m not going to even give a short overview because in today’s online world, not knowing Twitter is like not knowing how to send an email). Simply put, Twitter is a micro-blogging system that has over 1 million “tweets” per day just on the public timeline, so you can assume that if there are people out there who don’t like (or hate) you, some of their grudges will get twittered.
So how do you start looking for and monitoring the conversations that can be beneficial or detrimental to your brand? The first and obvious thing will be to do a regular search on Twitter.
If you don’t have time for sifting through search results, separating the positive from the negative tweets, go right to the Sentiment Search to see if your name appears with negative words. They even go out of the way to present it in a graphical way, but they won’t show you the tweets.
For the real lazes, you can check out Twitrratr, another Twitter analyzing app that breaks up the tweets to negative, positive or neutral, according to the appearance of sentiment-defining words.
One more site for the real graph lovers is Twittermeter, which will show you a graph of the number of times your name or term you are looking for has appeared in tweets during the last week, thus gauging your “hotness” and measuring trends on Twitter.
After all these steps you’ll pretty much know what the Twitterati have got to say about you, but who wants to check all this every few days?!
Well you don’t have to worry and since we knew you’d ask, we prepared a list of automatic Twitter monitoring tools:
1. Tweetbeep will send you an email every time your name or URL
appears on the Twitter network. This funky little tool will even notify you if your URL was posted using the tinyurl format, although the alerts are not immediate (can be sometimes delayed by a factor of several hours)
2. Tweettrak will forward you all the tweets that mention your name. It also allows for geotargeting so you can focus your interests on tweets coming from a specific area.
3. If you want to watch the twittersphere talk about you as it happens, we suggest you use Monitter. It lets you monitor 3 phrases simultaneously, with the optional geotargeting focus
If you discover that instead of tweeting your name, people are buzzing about your site or sending each other a link to your latest article, you can track it down at Twitterbuzz or Twitturly which present you the most popular URLs sent over Twitter during the last day in a convenient, Digg-like manner. If your popularity has been blessed by longevity and you want to see trends over longer periods of time, you can check out if mentions of your brand have made it in to the most popular tweets of the week or of the last month at http://popacular.com/Twitter/.
Even if you name or URL did not make the most popular lists, you can still find more info about a link to a negative article that went around with Tweet burner, which will track how many times a link on Twitter was clicked and were did those visitors go over the Twitter-sphere.
If you discover that your brand or name was a conversation topic among two or more people, it can be quite a challenging task to follow the whole convo over several Twitter accounts. The same task is much easier when using Tweet2Tweet, which upon entering user names brings up the entire conversation.
Another interesting app is Twitter friends network browser, which presents connections between users in a visual manner, very much like Touchgraph’s Google Browser does.
Twitter Friends Network Browser - Hey look, Osama Bin Laden and Bill Clinton are in Obama's circle of friends
One last tool we present is useful if you want to track conversations that happen between users located around a limited area, like your address to see what your neighbors are saying about you, you can always go to http://twittermap.com/maps which shows geotargeted tweets only.
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