Online Identity Management

Case study: The Leeson Inn Downtown Hotel in Dublin Ireland

The following is an example of an excellent online marketing job!

The Leeson Inn is a hotel in downtown Dublin. The hotel’s official name is somewhat of an enigma because it is variously referred to as “Leeson Inn”, “Leeson Inn Downtown” or “Leeson Inn Downtown Dublin” on the myriad of sites that refer to it.


Top 10 DON’Ts for reputation management

Reputation management advice articles usually boil down to a rudimentary set of instructions: According to most articles all you need in order to bring a positive result to the first page of results for your name or your company’s name on popular search engines, is to open a blog or two, promote them on a gazillion social media sites and link between them. That might do the job if your company name is not Coca Cola or you are not Steve Balmer or the negative articles you are seeking to replace are not featured on CNN’s homepage. However, no one tells you what not to do.


Online Identity Management and Search in the Age of Transparency

Internet users are becoming more aware of their digital footprint; 47% have searched for information about themselves online, up from just 22% five years ago. However, few monitor their online presence with great regularity. Just 3% of self-searchers report that they make a regular habit of it and 74% have checked up on their digital [...]

LIKING WHAT YOU SEE – Innovative techniques for Online Reputation Management as practiced by the professional team at “Reputation Fixer”

Within days of registering our new website www.reputationfixer.com we were contacted by large and small companies as well as individuals, who had suffered from a negative search result on Google. One caller described how his reputation was being threatened by an article written over 15 years ago which had recently reappeared in a search [...]