Online Identity Management

Case study: The Leeson Inn Downtown Hotel in Dublin Ireland

The following is an example of an excellent online marketing job!

The Leeson Inn is a hotel in downtown Dublin. The hotel’s official name is somewhat of an enigma because it is variously referred to as “Leeson Inn”, “Leeson Inn Downtown” or “Leeson Inn Downtown Dublin” on the myriad of sites that refer to it.


Online Identity Management - The Study

The Changing Nature of Personal Information
Americans continue to expect control over their personal information,
but have softened some of their views about privacy.The nature of personal information is changing in the age of Web 2.0
Searching for Self: “Curiouser and Curiouser”
47% of internet users have searched for information about themselves
online, up from just 22% five years ago.