Online Identity Management

Online Identity Management - The Study

The Changing Nature of Personal Information
Americans continue to expect control over their personal information,
but have softened some of their views about privacy.The nature of personal information is changing in the age of Web 2.0
Searching for Self: “Curiouser and Curiouser”
47% of internet users have searched for information about themselves
online, up from just 22% five years ago.

Online Identity Management and Search in the Age of Transparency

Internet users are becoming more aware of their digital footprint; 47% have searched for information about themselves online, up from just 22% five years ago. However, few monitor their online presence with great regularity. Just 3% of self-searchers report that they make a regular habit of it and 74% have checked up on their digital [...]